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Advertisers: Want To Reach a Young, Male Audience?
Then look no further than Seth Macfarlane’s “Cavalcade of Comedy” on YouTube. According to our demographics reporting, 83.39% of its viewers are male, with 62.68% between the ages of 15 and 24 (details...
View ArticleCNN Refers Fickle Online Viewers
We are proud to count many nonprofits and government agencies among our clients, in addition to media companies, marketing agencies and others in the corporate world. One of our favorites: The Greater...
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Building An Audience For An Episodic Web Series Is Hard
We released this research to AdAge a few months back, but now that it’s securely behind their pay-wall I wanted to share the results publicly for the first time. Taking a sample of 50 top...
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Full-Length TV Episodes Haven’t Taken Off On YouTube (Yet)
Full-length shows are not popular on YouTube, despite heavy promotion of the site’s new “Shows” section. In all, YouTube has 3,215 full-length TV episodes, but only averages 7,407.9 views per episode.
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Research: Navigating the Roller Coaster Prices of Real-Time Video Advertising
As the first demand side platform built exclusively for video advertising, we collect detailed data across billions of auctions of ad space per day. Today we released the first in a series of research...
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Omnicom Trading Desk Signs with TubeMogul for Real-Time Video Advertising
We just announced a major contract with Accuen, the trading desk that is centralizing media buying for all of Omnicom Media Group’s agencies. Accuen is leading the transition to electronic...
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Forrester Report Finds Significant Benefits to Brand Marketers From Real-Time...
Today, Forrester Consulting released a paper commissioned by TubeMogul entitled “Realizing The RTB Video Opportunity For Brand Marketers” (download here). The report seeks to answer a simple question:...
View ArticleIAB Digital Video Rising Stars Now on the TubeMogul Platform
We are pleased to announce that TubeMogul’s platform now supports all five of the Interactive Advertising Bureau (IAB’s) Digital Video Rising Stars. Premiering in February and already in high demand by...
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